Toronto-native, LA-based hit songwriter and "outsider pop" artist ALLIE X arrived on the scene in 2015, and has already amassed a large and global cult following, selling out shows across the US, Canada, UK, Italy, Germany, and Brazil. Her debut EP, COLLXTION I, received unanimous glowing reviews from media globally making her a fixture on numerous 'ones to watch' lists - including Katy Perry, who launched Allie's debut single "CATCH" from indie blogs to the mainstream. An accomplished songwriter, Allie most notably co-wrote Troye Sivan's "Youth", Sivan's debut album Blue Neighborhood and his sophomore LP Bloom.
Allie X released her debut full-length album COLLXTION II, via Twin Music Inc. (Sony Music Canadat/Kobalt) in June 2017. Lead by single "Paper Love," (which immediately went viral garnering over 1 million streams in one week), COLLXTION II showcases Allie's diverse range and strength as a songwriter. As of July 2018, Paper Love sits at 37,000,000+ streams as a top 20 single on Canadian Top 40 Radio. With a dominant social media presence, strong relationships with Spotify (earning placements on the New Music Friday playlist and consistent rotation in the Spotify's Discover Weekly algorithm) and two songs charting on Canadian Top 40 radio, Allie X has gone from indie pop princess to mainstream contender - and is poised to explode in 2018.
Allie has cornered the young LGBT demographic due to her social advocacy and high-profile collaborations with Troye Sivan and drag superstar Violet Chachki, earning regular features on gay publications like Out magazine and World of Wonder. Thanks to her dedicated fanbase - who refer to each other as "X's" - her digital presence enjoys an engagement rate 525% higher than the media industry average.
A natural expert in branding and iconography, Allie X has curated a lifestyle persona based on heavy aesthetic and high fashion sensibilities. Allie X's dramatic image melds fashionable structure with a dark and daring presentation. Bold elements of style combine to create what can be described as Salem Harajuku Mormon School Girl aesthetic. Coupled with her icy-yet-sugary records, Allie's visual storytelling has expedited her status as an indie pop icon.
A favorite of photographers and directors, she has collaborated with Vijat Mohindra, Markus Klimko, Michel Comte for Vogue L'uomo, Dario Catellani for V Mag, Luke Gilford and Renata Raksha.